Marketopia

A board game to master dealer relationships and drive sales growth.

Master dealer management strategies to drive sales success

Lead your partners, dealers, and distributors to exceptional results while keeping incentives and payouts in check. Master the delicate balance between short-term wins and long-term success in Marketopia—a strategy-packed dealer management simulation game. The game puts your skills to the test in crafting effective dealer and distributor strategies to drive unmatched sales growth.

marketopia-strategy

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Strategy Meets Fun

An engaging and interactive game where you strategize, build, and manage dealer relationships. A fun and reflective way to apply key learnings to real-world scenarios and elevate your dealer management skills.

Marketopia-play-virtually

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Play Virtually or In-person

Gather your squad of 5-6 players or round up a big gang of 20+ players for an epic workshop with Marketopia. Whether you’re all huddled together in person or scattered across the digital realm, this game’s got your back.

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Customise and Extend

You can dive right into Marketopia as is, or customize the game to fit the specific needs of your team and company. Talk to us if you need to customize this game..

About-marketopia-boardgame

Game description

About Marketopia

Sales is the backbone of every organization, with dealers, partners, and distributors playing a pivotal role. Marketopia is a dynamic simulation board game that challenges participants to craft and execute strategies for building strong relationships with dealers and distributors. Through immersive gameplay, participants gain insights into the needs, motivations, and behaviors of their dealer network, enabling them to foster deeper connections and drive sales growth. By identifying strategies, executing plans, and receiving real-time feedback, participants refine their decision-making skills and develop actionable approaches to achieving lasting success.

Game Details

Marketopia is simple to deploy:

  • Run time: 2-3 hour
  • Setup and instructions: 20 minutes.
  • Delivery mode: In-person and virtual
  • Number of players: 5 to 25

Game Objectives

A strategy-building board game, Marketopia is designed for channel sales professionals. The game drives the following learning objectives:

  • Balance tactical and strategic approaches.
  • Understand dealer strengths, weaknesses, and device engagement strategies based on them.
  • Build sustainable relationships with channel partners to drive performance.
  • Enhance decision-making through data-driven prioritization and trade-offs.
  • Take strategic decisions about dealer payouts and incentives.

Versions

Tailored to different channel sales models, the program is offered in several versions:

  • Channel Sales – Distributor
  • Channel Sales – Dealer
  • Channel Sales – Aftermarket

Standalone or Blended

Looking to enhance your learning experience or add a touch of excitement to your sales skills? Marketopia is the perfect solution! This simulation game is designed for maximum flexibility and impact. It can be tailored to fit your organization’s needs seamlessly. Perfect for:

  • Sales team workshops and retreats.
  • Dealer and channel management development programs.
  • Standalone leadership training or as a blended addition to existing modules.
  • Virtual or in-person interactive sessions to foster engagement.

Transform your sales strategy today with Marketopia!

Success Stories

When an auto major wanted to transform their after-market customer experience (CX), we customised Marketopia to meet their specific needs. Cartopia is a business simulation board game designed to provide players with an immersive experience in the complexities of the automotive industry. Players take on the role of decision-makers in a dynamic market, grappling with challenges related to customer service, parts supply chains, and strategic investments. 

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